Comprehensive Google Analytics Strategy and Implementation
Making sure your Google Analytics Tracking code is properly setup and installed on your site is the critical first step in getting the data you need to succeed. We review your tracking code installation to ensure it is properly setup. Data is being tracked accurately and that all key action and goals on your website are properly measured.
Create Tracking Plan
A Tracking Plan is the secret to success for any tracking project. Here we will identify and document the specific events and properties we need to capture, along with any external platforms they need to be sent to. This document is what keeps technical and non-technical teams aligned.
Implementation
With a Tracking Plan as our guide we implement Google Analytics 4 along with Google Tag Manager to start firing all the events needed to support our analytics needs. In additional to implementation we also run a thorough suite of QA testing across every data point to ensure success from the start.
Report and Optimize
With proper events being collected we then clean and present this data in an optimized dashboard design to highlight potential issues or opportunities. From there we are able to iteratively review and run optimization experiments to improve user experience and conversion rates
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